Conqueror Ideas Kid
這是由新加坡siliconplus公司為紙廠Arjowiggins Conqueror（剛古紙），所設計的「Conqueror Annual Report Ideas Kit」樣本。主要為了展示Conqueror紙，如何透過各式的印刷加工，成為傳達企業形象的理想製品。首先看到以白色的剛古紙所製作的信封，特色有別於傳統白色信封表面，擁有相當滑順的感受。
最後以Conqueror系列中的“Wove” 所製作的CD包裝，有別於以往常見的塑料外殼，紙與印刷或許在主題的掌握上更容易發揮。在背面以燙金的方式印著：誰說美術紙和數位技術是不共戴天的敵人？隨著美麗精巧的包裝，讓一個簡單的CD ROM可以看起來像一百萬元。是時候來發揮創意了。對於包裝設計，什麼是我們要呈現的，想要表達的，以及所代表何種價值的，我相信這是每一位設計者都值得深思的事情。
This “Conqueror Annual Report Ideas Kit” is a printed sample made from Arjowiggin’s Conqueror. It is designed by the Singaporean company Siliconplus. Mainly for the purpose of displaying the Conqueror paper, using a variety of printing techniques, this becomes an ideal product for expressing images for enterprises. The surface of the envelope is made from the white Conqueror, which stands out from the traditional white envelope. It has a smooth touching feeling.
This letter paper uses double-sided printing and a special folding technique. Although the exterior uses more Cyan printer ink, the Conqueror series usually has very good user feedback. Apart from its history in Europe, this is also the reason it has been broadly used. Perhaps because the details of the letter could unintentionally be seen by an unrelated third person through lights, therefore for “privacy” reasons, dark colours are applied on the modern day envelope interior and the letter paper. However in the instances where the cost of mailing is measured in weight, even though there is a variety of paper substances available for envelopes, for the companies that have frequent mailing requirement, this may not be a good value for money option. I once tried to imagine, if my company has an important event that needs a delicate invitation card. This envelope has already made a very good proposal for a prudent but uncompromised elegance guest invitation.
CD case made from “Wove” of the Conqueror series. In fact other than the frequently seen plastic packaging, paper and printing perhaps allow more applications in theme design presentation. “Who says that paper and digital technology have to be bitter enemies? With beautiful or ingenious packaging, even a simple CD ROM can look like a million bucks. It’s time to get creative.” For packaging design, what do we need to present and express? And what value does it represents? I believe these questions are worthwhile for every single designer to consider.